WSQ Social Media Marketing Course

Learn How to Create Sustainable B2B & B2C Social Media Marketing Campaigns

Download Brochure

Apply Now

Up to 70% Subsidy. Reserve your seat today.

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

WSQ Social Media Marketing Course

Learn How to Create Sustainable B2B & B2C Social Media Marketing Campaigns

Download Brochure

Apply Now

Up to 70% Subsidy. Reserve your seat today.

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

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Accredited by SkillsFuture Singapore

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Access Recorded Sessions of Live Classes

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Re-attend the Course Once Within 3 Years

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3-year access to the courseware via our LMS

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Post-Training Mentoring with Industry Experts

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Lifetime Access to Community Support Group

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Industry leading organisations who’ve sent their teams for upskilling at Equinet

Course Description

6-Step Social Media Marketing Strategy Process

Social media has evolved far beyond its initial conception. From blogs and forums to tech giants like Facebook and TikTok, social media has come to dominate our cultural landscape.

The question is, how do you truly leverage the power of social media?

Suitable for beginning to intermediate level social media users, the course covers both the Art and Science of Social Media Marketing. This engaging, intensive and interactive 2-day Social Media Marketing workshop will equip you with all the frameworks, concepts and tools needed to succeed in social media.

Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, course participants will learn how to create, grow, and measure the effectiveness of their Social Media Marketing campaigns.

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Target Audience

VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and beginners who need to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

Course Highlights

In this Social Media Marketing course, trainees will learn how to:

Assess need for Social Media and select the right social media marketing channels
Develop a social media marketing plan comprising the six-steps of Discover, Define, Develop, Deliver, Measure and Manage
Craft an in-depth customer persona, and use it as a base for social media content creation
Map out their social media marketing goals on a digital marketing funnel, and identify the right KPIs, social media channels and content types for each stage of their customer’s buying journey
Access practical and free online research tools to sharpen their targeting and precision in social media content creation
Tap on free content tools and techniques to optimise their social media campaigns for both search engines and social media platforms
Deploy viral storytelling strategies to improve the shareability of their social media content
Implement the best practices in writing blogs and crafting posts for Facebook, Instagram and LinkedIn
Establish and monitor the right social media performance and advertising ROI metrics to determine campaign performance and success
Plan and sustain their social media content calendars and activities through developing a content calendar and deploying scheduling tools
Manage day-to-day social media activities to grow their online communities, engage members, sustain relationships, and foster brand loyalty and advocacy

Course Objectives

By the end of the class, trainees will be able to:

Select the right mix of social media platforms for an organisation to engage clearly defined audiences to achieve a set of marketing objectives
Implement research methods through the use of social media tools to discover social media opportunities and identify any gaps
Plan a comprehensive social media strategy involving the building of a customer avatar and matching of social media marketing goals to customer objectives
Propose the most effective social media campaign activities for each channel, based on the best practices in content creation and management
Evaluate and determine the most suitable social media content types, styles and modes of delivery across the different social media platforms
Demonstrate ability to interpret social media marketing results and navigate social media analytics tools
Design and implement a social media Community Management Plan to deal with audiences at the different stages of brand engagement

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Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – Content Strategy under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Social Media Marketing course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Content Strategy

Course Code: TGS-2018503498
Course Support Period: 01 Jan 2019 – 24 Oct 2024

Course Outline

The Fundamentals of Social Media (Discover)

Instructor-led | Mode of Delivery (Lecture & Illustration, Class Discussion)

Introduction to social media marketing

What is social media marketing
Trainees to introduce themselves and goals in SMM

How to optimise your social media profiles/ feeds

Facebook
Instagram
TikTok
LinkedIn
YouTube

How to choose the right social media channels

Audience Profiles
Trends in Media Usage
Tone and Style
Visuals (Images & Videos)
Copywriting
Frequency and Timing

Planning a Social Media Strategy (Define)

Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)

Create Customer Avatar

Demographics
Psychographics
Purchase Patterns
Pain Points
Online Behaviours

Research Tools to discover opportunities

Google Trends
Ubersuggest
Keywordtool.io
Answer The Public
BuzzSumo
Social Animal
Trends24.in
Google Alerts
Forums (eg BoardReader)

Set SMART Social Media Marketing Goals

Conduct social media audit
Research competitors
Establish goals: Awareness, Consideration, Conversion or Loyalty
Map four stages into a campaign
Build a Social Media Content Matrix

A Planned Approach to Developing Social Media Content (Develop)

Instructor-led | Mode of Delivery (Demonstration & Practical Application, Class Discussion)

Social Media Content Strategies

Tips and Tricks
How Tos
Day-in-the-Life
Walkthroughs (Event, Product, Service)
Unboxing
Customer Stories
Polls, Stickers, and Questions / Answers
Tools (e.g. Canva, Crello, InVideo)

Social Media Content Framework

8 Hooks of Social Ads
3 Part Ad Copywriting (Molly Pittman)
AB Hook Formula
GREAT Formula (videos)
4 Rs Framework
Four Blocks Framework (video series)
Optimising Videos
Optimising Images

Social Media Content & Resource Planning

Social Media Content Mix
Content Calendar – What To Include
Incorporating Content/ Campaign Themes
Social Media Scheduling Tools (eg Hootsuite, Buffer, Later)

Amplify Social Media Content (Deliver)

Instructor-led | Mode of Delivery (Demonstration & Practical Application, Class Discussion)

How to Create Contagious Content

Social Currency
Triggers
Emotions
Practical Value
Public Visibility
Storytelling
Newsjacking / Trendjacking

Working with Influencers

How to Choose the Right Influencer
Levels of Influence
Evaluating Influence (eg HypeAuditor, Social Blade)
ABCC of choosing right influencers

Social Media Advertising

Boosting Posts (Facebook, Instagram, LinkedIn, YouTube)
Brief walkthrough of various social ad tools (key features)

Social Media Analytics and Reporting (Measure)

Instructor-led | Mode of Delivery (Demonstration & Practical Application, Class Discussion)

How to Measure Social Media Performance

4 Stages of Social Media Performance Metrics
4 Stages of Social Advertising & ROI Metrics
Social Media Ad Benchmarks
Facebook Insights Walkthrough
Facebook Ads Manager Walkthrough

Social Media Community Management (Manage)

Instructor-led | Mode of Delivery (Demonstration & Practical Application, Class Discussion)

Social Media Engagement Ladder

Awareness: How to Grow Your Followers / Fans
Consideration: How to Deepen Engagement
Conversion: How to Drive Leads & Sales
Loyalty: How to Build SuperFans / Lifetime Customers

5-Step Plan to Managing Negative Feedback

Familiarise with the FEARS framework for managing online crises
Craft a suitable plan to respond to negative feedback

Assessment Component

Written Assessment – Case Study with Questions
Individual Project Presentation

This course is part of the Certified Digital Marketing Strategist (CDMS) Programme v2.

Trainer

Walter Lim

Meet Walter, Founder and Chief Content Strategist of Cooler Insights. He has worked with over 104 clients, and trained over 6,300 professionals in close to 340 workshops. His clients include Pan Pacific Hotels Group, OTIS, Brother, Bosch, NTUC First Campus, Mount Elizabeth Medical Centre, Gleneagles Penang, ECOLAB, Hwacheon Machine Tools, SPH, and many others.

Why Learn at Equinet?

At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.

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Access recorded sessions of live classes

Replay parts of the course from your in-person or online classes. An excellent recap method.

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Re-Attend the Course Once Within 3 Years

Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.

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3-Year Access to the Courseware via Our LMS

Get 3-year access to the updated course slides, templates, guides, and videos. Be ready to implement the concepts learnt.

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Post-Training Mentoring with Industry Experts

Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.

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Lifetime Access to Community Support Group

Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Fees & Fundings

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$888.00 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$346.32 (inclusive of 9% GST) after 70% SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$346.32

Course fees after subsidies can be further offset by SkillsFuture Credit.

SkillsFuture Baseline Funding – 50% Funding

Eligible for 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$523.92

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 70% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

Singapore Citizen; or
Permanent Resident; or
Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$346.32

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding – 50% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$523.92

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$346.32

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check your eligible grant amount and nett payable course fees when you apply now.

Course Schedule

WSQ Social Media Marketing Course
Learning Mode	Course Dates	Duration
Online (Zoom)	18, 19 May 2024 (Sat, Sun)	9.00am - 6.00pm
In-Person	20, 21 May 2024 (Mon, Tue)	9.00am - 6.00pm
Online (Zoom)	04, 05 Jun 2024 (Tue, Wed)	9.00am - 6.00pm
In-Person	11, 12 Jul 2024 (Thu, Fri)	9.00am - 6.00pm
In-Person	12, 13 Aug 2024 (Mon, Tue)	9.00am - 6.00pm
In-Person	19, 20 Sep 2024 (Thu, Fri)	9.00am - 6.00pm
In-Person	15, 16 Oct 2024 (Tue, Wed)	9.00am - 6.00pm
Online (Zoom)	16, 17 Nov 2024 (Sat, Sun)	9.00am - 6.00pm
In-Person	28, 29 Nov 2024 (Thu, Fri)	9.00am - 6.00pm

Testimonials

“The Social Media Marketing course has allowed me to expand my knowledge of the respective social media platforms and to utilise the functions within each platform to its fullest capacity.

Walter is an amazing teacher and has patiently guided the class along the past 2 days with his knowledge and as a subject expert.”

Amanda Liu, Safra National Service Association

“As someone who used to work in communications (several years ago) and a personal social media user, this was a great refresher and training for new skills I didn’t use when I was still in the industry. I’ve also learned a lot of useful tips for my future personal business.”

Pok Hsiu Mei, Angela

“This course gives one the confident to manage your own social marketing strategy, understand the terminology and tactics used for digital marketing strategy, as well as how to analyse whether your strategy is effective. Would not hesitate to recommend this course to others. It is hard to find a training course that is willing to provide a refresher course and assistance even after the course has ended.”

Sherry T

“Equinet provides concise, relevant courses delivered in a friendly and engaging manner. If you manage your own social media or do not know where to begin, this is a great course to help you grow and improve. It is full of tips for whatever stage of your social media journey you are at.”

Emma Clough, TTG Wines

FAQs

What is the difference between this course and the Advanced Social Media Management course?

The WSQ Social Media Marketing course covers the fundamental concepts of social media marketing and how to quickly get started marketing your business on social media.

The Advanced Social Media Management Course goes into more detail covering more advanced concepts of social media marketing and management. You may contact us should you have any specific questions.

Are there any pre-requisites or minimum entry requirements?

Trainees should be proficient in web surfing and be able to write and converse in English.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 70% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.